$300,000,000 Expansion and Modernization Program
U. S. Rubber has undertaken a world-wide expansion and modernization program which will involve a total investment of more than 300 million dollars. We are well along in this program and expect it to be completed in three to four years. Approximately 200 million of this program is for the modernization and expansion of our tire production and distribution facilities, both in the United States and abroad and for chemical, textile and synthetic rubber plants which supply raw materials and components to our tire manufacturing operations. The remainder of the program will provide the other manufacturing divisions of the company with new facilities in the United States, Europe, Latin America, Australia, the Far East and Canada devoted to products other than tires and tire components. The program will open new markets for us at home and abroad, and will strengthen our competitive position in the more profitable areas of our business.
New Chemical Complex
At Geismar, La. we have invested more than 30 million dollars in a modern chemical complex, and our investments there will continue to increase in the future. Three plants are now in operation. One is producing vinyl monomers for use in plastics. Another is producing agricultural chemicals, and a third is turning out improved rubber and agricultural chemicals. This spring a fourth plant will start making Royalene, the new ethylene-propylene synthetic rubber.
U.S. Rubber Sales by Product Groups as Percent of Total Show Increasing Diversification
Areas of the company’s most rapid growth during the last quarter century are indicated in this chart. Chemicals, textiles and fibers, as well as our business outside the United States, enjoyed the greatest growth. In the meantime, tires, footwear, general and industrial products continue to be an important source of company business.